No grains, no shortcuts
Real meat, always first
Packed with superfoods
Gut-loving, for healthier pets
For pets that deserve what’s best
No grains, no shortcuts
Real meat, always first
Packed with superfoods
Gut-loving, for healthier pets
For pets that deserve what’s best
No grains, no shortcuts
Real meat, always first
Packed with superfoods
Gut-loving, for healthier pets
For pets that deserve what’s best

We're Snug. Nice to meet you.

Snug was created to challenge how everyday Australians feed their dogs and cats, with real ingredients, proper care and food worth making room for in the everyday shop.

The good part of every day. That’s what we’re here for.

Who's behind Snug

Before Snug, Arianne Sackville built Bell & Bone from scratch into the brand that reshaped pet dental in specialty, all the way to national ranging. Along the way, her community-first approach changed how the category talks to its shoppers and made her one of the most recognised names in Australian pet. Now she’s taking everything she’s learnt into something new. Snug is her next chapter: real ingredients, proper care & treats worth making room for in the everyday shop.

NUTRITION WITH PURPOSE

What Snug stands for

  • Meat first, full of SUPERfoods
    Real meat is the first ingredient in every recipe. Then chia, flaxseed and coconut, each there for a reason.
  • Limited ingredient list.
    A short list, because every ingredient has to earn its place.
  • Science-backed nutrition
    Formulated by our own R&D team, tested properly before it ever reaches a bowl.
  • No grains, no nasties.
    No wheat, corn or rice. Nothing in there we can't explain.
  • Everyday feeding
    Made for the ordinary days. The walk, the wait, the treat before bed.

Meet the Snuggies

Waffles

Chief Taste Officer

Established palate, natural curls, and the final word on whether a treat is genuinely good.
Pickles

Head of Security

Runs the door, the posty and the 3pm school run. Two kilos of pure security.
Beans

Head of Operations

Runs the whole place from the top shelf, trust earned not given.
Bacon

Head of Sales

Face of a puppy, body of a bull, closes every pitch like it's the last ball of the day.
Noodle

Head of People (Pets) & Culture

The peacekeeper between the cats and the dogs, and the one who always finds you on a rotten day.
Cherry

Head of Marketing

Content queen, ears with their own following, inventor of Chewsdays.
Brie

Creative Director

Has taste, has standards, has a very particular fragrance.
Caviar

Head of Quality Assurance

Nothing leaves the building unless it's perfect.