Product information
Made for snacking and used for bribery. Meat-first ingredients, with pre + postbiotics for a happy gut. No grains, no nasties, as it should be. Made for all cats all sizes.
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Science-backed nutrition
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Meat-first ingredients
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Made with SUPERfoods
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No grains and no nasties
Ingredients
Take a look inside
Every ingredient in our Healthy Cat Treats has been carefully selected to put the health and wellbeing of your cat at the forefront.
Ingredients:
Chicken Meal (38%), Beef Liver (10%), Tapioca Starch, Glycerine, Porcine Plasma Powder, Beef Digest, Beef Tallow, Egg Yolk Powder, Carrot (1.0%), Flaxseed Oil, Guar Gum, Inulin (Chicory Root Extract), Beta-Glucans, Seaweed Extract (Red Algae, Green Algae), Postbiotic (Saccharomyces Cerevisiae Fermentation Product), Preservative (Potassium Sorbate), Yeast Extract (Contains Nucleotides), Xanthan Gum, Antioxidant (Mixed Tocopherols, Rosemary Extract, Citric Acid).
Typical Analysis:
Energy (ME): 323 kcal/100g, Crude Protein 41.4%, Crude Fat 12.6%, Crude Fibre 2.6%, Carbohydrate 22.5%.
See what all the fl*ff is about
“Please! Please! Please! Please! PLEASE may I have more”
“BRB researching how to get mum to give me them all”
The treater’s guide to treating
Healthy treats, healthy living. The good part of every day.
A Life of Enrichment
Add to a lick mat for better digestion, and to mentally stimulate at dinner time.
Treat Time Zoomies
Throw them a treat to turn treat time into a mini workout.
Power of Positivity
Scatter them around for a hunter’s challenge, encouraging fun & play at home.
Read the label. Not all treats are made equal.
SNUG
THE OTHERS
WORTH PURRING OVER
Are these good for bonding?
Made for snacking, used for bribery. You bet these treats will make you the favourite human.
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Real meat, no nastiesEvery bite is full of nutrition, give daily to bond with your kitty.
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Bite sized, made for snackingThe perfect bite sized treat, made for snacking, used for bribery.
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Portion controlledRead our feeding guide for the daily recommended amount for your cat.
FAQs
Frequently Asked Questions
Meat or fish goes in first. Each recipe is 38% chicken, salmon or tuna meal plus 10% beef liver, with pre + postbiotics for a happy gut. No grains, no nasties. Cats are carnivores with strong opinions, so we started with the protein.
We put Snug Healthy Treats in front of 53 cats over 14 days. 89% ate the Chicken with Carrot every day, 87% of owners said their cat enjoyed, really enjoyed or loved them, and 45% rated them much better than their usual treats. More than one owner told us they had to hide the bag.
Go by the feeding guide on the back of the pack:
2kg–5kg: 3–6 treats a day.
5kg–7kg: 6–9 treats a day.
8kg and above: 10 treats a day.
As a rule of paw, treats should be no more than 10% of what your cat eats in a day, and cats are small, so that isn't many. Made for everyday treating, alongside a complete & balanced diet.
From 4 months old, per the pack - younger than the 6 months in the original website brief, so worth confirming with Arianne which age should go live, since the pack is the more authoritative source. Before then, kitten food should be doing all the work.
Yes, all three recipes. Tapioca starch does the binding instead of wheat, corn or rice.
Prebiotics feed the good bacteria in your cat's gut. Postbiotics are what those good bacteria make. Together, they help keep a healthy gut ticking along as part of a normal diet. Ours come from inulin (chicory root) and fermented yeast.
Three: Chicken with Carrot, Salmon with Sardine, and Tuna with Apple. Each comes in a 55g bag.
Yes. Cats can absolutely be trained, whatever they'd have you believe. The treats are bite-sized, so use one as a reward, toss one down the hallway for a mini workout, or scatter a few around the house for a hunt.
Yes. Snug lands at Coles nationally from 1 November 2026. Find us in the pet aisle, or order online right here.