Six years ago, it was just me and my Cobberdog, Louie. I was a new dog mum, standing in the pet aisle, realising I didn’t trust a single product on the shelf. Everything was full of fillers, artificial flavours, and ingredients I couldn’t pronounce.

So I made a promise to Louie: I’d create something better. Something healthy, natural, and effective. Not just another “treat,” but food that cared for him the way he cared for me.

And from that promise, Bell & Bone was born.

This is our story… but it’s also yours! Because every single step, from our very first treat to our brand-new Dental Toppers, has only been possible because of Bell & Bone’s incredible community of pet parents.

2019: Just Me, Louie, and a Dream

I’ll never forget the early days. Mixing ingredients, testing recipes, and nervously launching our first superfood biscuits and freeze-dried dog treats.

It was just me, Louie, and a lot of hope. Seeing the first customers choose Bell & Bone for their pups still makes me teary. You believed in us when we were just starting out, and that belief is what carried us forward.

2020: Our First Big Step 🦷

Then came the Dog Dental Sticks. One week before the Melbourne COVID lockdown, we launched what would become the heart of Bell & Bone. It was the craziest time in all of our lives, but maybe the best time for our pets? We slowed down, stayed home and started seeing our pets in a different light - what we might have missed once before in our busy lives, we started to see. It changed how we cared for our pets from now on - with healthier options that actually work to give our pets a better life. Bell & Bone grew and grew from this point, as owners wanted healthier, more natural and more effective options for their pets. Nothing has been the same since.

It was later that year that we launched into Petstock. They saw Bell & Bone and what all the fussy was about and decided to give us a shot. Our partnership grew and grew, and I will forever be thankful for the opportunity they have given me and Bell & Bone to help more dogs and cats live a healthier and happier life.

👉 Shop Dog Dental Sticks

2021: Giving Back, Together ❤️

In 2021, something magical happened: Bell & Bone stopped being just “my little idea” and became our community.

We partnered with RSPCA Victoria to fight against animal cruelty. Bell & Bone donated 10c per pack sold to their shelters, as well as food and treats to the animals in their care. We have since raised over $100,000 for their charity during our partnership - something I will be forever proud of.

After all the COVID restrictions were over, it was so special to be able to sponsor and join in on the Million Paws Walk at Albert Park Lake for the first time! This event became the highlight of my year, meeting our community and raising funds to fight against animal cruelty. Thank you to everyone who attended this special event, not only in Victoria, but around the country. What an achievement.

2022: Vet-Approved and for all life stages ✨

Being officially vet-recommended was one of the greatest milestones of my journey. When Dr. Kelly Halls, a vet I deeply admire, joined us as our ambassador, she helped me share our story with more pet parents than I ever dreamed possible. 

As she says, 

With Bell & Bone, you’re not just cleaning teeth, you’re preventing disease and protecting your pet’s health from the inside out. 

Dr. Kelly shares our vision and has been an incredible support, and I’ll always be grateful for her guidance as she continues to help us spread this message every day.

2022 was also the year we expanded our Dog Dental Sticks into life stages. This was so important to me because I never wanted any pup to feel left out! From tiny puppies learning how to chew (10 weeks onwards) to those in their senior years (7 years and older) who need something softer and a little extra TLC, every pet deserves daily dental care that’s healthy, natural, and effective. 

Expanding our range of puppies and older dogs allowed me to live up to my promise: to improve all pets’ lives (no matter their age!).

2023: Changing Pet Dental Care, One Aisle at a Time

In 2023 Bell & Bone hit the shelves of Petbarn, and we were officially available in every major pet specialty store in Australia… I’m still pinching myself! Seeing our products in the aisles made me realise this little dream had grown into a trusted name in natural pet dental care, and that we were making a real difference for pets across the country.

We were in over 700 stores nationwide, which still feels surreal to say. 

But more than numbers, this milestone was about impact. Every product on the shelves represented another chance to help reduce the scary rates of plaque, tartar, and dental disease in our beloved pets. Being available in stores meant more pet parents could give their furbabies healthy, natural, and effective dental care….and that’s exactly what this journey has always been about!

2024: Cats, We’ve Got You 😸

By 2024, we’d helped thousands of dogs across Australia enjoy healthier smiles and happier lives — but, I couldn’t stop thinking about the cats! Dental disease doesn’t just affect dogs; in fact, studies show that up to 70% of cats will suffer from dental disease by the age of three. Yet, when I looked around, there were almost no options for healthy, natural and effective dental care made just for them!

I knew we had to change that.

So in 2024, we launched our Cat Dental Bites! Crafted with the same love, science, and natural ingredients, meat first ingredients as our dog range. This was such an important milestone for me, because if Bell & Bone was truly going to stand for better dental health, then no pet could be left behind!

The response from cat parents has been incredible. Even the fussiest kitties are loving our cat range, which feels like the ultimate tick of approval. Just like with dogs, our mission for cats goes beyond treats. It’s about prevention, protection, and creating healthier, happier lives for our pets.

👉 Shop Cat Dental Bites

2025: Fresh AF + The Game-Changing Topper 🐾

So many incredible things have already happened this year… and it still isn’t over!

This year we’ve grown more than I could have imagined — as a team, as a brand, and as a community! From launching our industry-first Dental Toppers to meeting so many of you at events like Sydney Dog and Cat Lovers 2025 has been our biggest year yet!

Our Dental Topper was created to make daily dental care easier and more effective, especially for pets who are fussy, struggle to chew, or need a little extra support. With just four sprays once daily, mealtime becomes dental health time, supporting fresh breath, gut health, and smiles that last a lifetime!

Bell & Bone started with a little dream, and now we’re changing the industry, making dental care simple, natural, and effective for every pet. And the best part? This is only the beginning.

👉 Shop Dental Toppers

Why These Six Years Mean Everything

Looking back on these six years, my greatest achievement has been the incredible community we’ve built together.

Thank you so much for everything, you have all turned Bell & Bone into something bigger than I could have ever dreamed! To everyone who’s stopped by our events, shared photos of pups with sparkling smiles or fussy cats finally enjoying their mealtime, and to those who’ve left reviews that brought tears of joy to my desk (I’m not joking), you’ve truly made this journey what it is!

None of it would have been possible without you. You’ve reminded us, time and again, why we started, and why we’ll never stop.

Today, thousands of families across Australia are helping me create healthier and happier lives for our pets. And that’s what these six years have really been about…..the difference we’ve made together 💜

What’s Next?

Six years in, and this is still just the beginning.

Every day, I wake up grateful that I get to do this… for Louie, for my two kids, and for every pet parent who has chosen Bell & Bone.

Thank you for being here. Thank you for believing in us. And thank you for giving your pets the healthy, happy lives they deserve.

Here’s to the next six years, and all the tails we’ve yet to wag 💜

With love and gratitude,
Arianne xx

Shop the Journey With Us

🐶 Shop Dog Dental Sticks – Proven plaque & tartar control, made with superfoods.
😸 Shop Cat Dental Bites – Fresh breath + dental care cats actually love.
✨ Shop Dental Toppers – Gut + dental health in one daily spray.