Bell and Bone 2025 Wrap-Up: Our Biggest Year Yet (Thanks to You!)
This year has been the biggest, most heart-filling, most transformative year Bell & Bone has ever had… and it’s all because of you and your beautiful pets.
Whether you joined us years ago or only just discovered our healthy, natural and effective dental care this year, thank you for being part of our journey.
Let’s look back at the magic we created together. 💜
(Spoiler: some of these numbers blew my mind!)
We Helped More Pets Than Ever Before
This year, dogs and cats across Australia enjoyed millions of our Dental Sticks and Dental Bites, our biggest year of healthier smiles yet.
Daily dental care is the heart of Bell & Bone, and seeing how many pets we supported this year still gives me goosebumps.
We sold:
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3,865,784 packs of Dog Dental Sticks
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928,663 packs of Cat Dental Bites
I cannot believe how many pets’ lives we have changed! Each bag is one step closer toa happier and healthier life for all cats and dogs and I am so proud of what we have achieved together! We’ve helped more pets avoid dental disease, freshen their breath naturally, and live happier, healthier lives.
The Launch That Changed Everything: Dental Toppers
2025 will forever be the year we launched Australia’s first Dental Toppers - a daily, gut-focused dental solution that changed the way pet parents think about oral health.
Healthy. Natural. Effective.
Just four sprays, once a day on your pet’s everyday meal.
But the topper wasn’t the only surprise…
My team secretly organised something I’ve dreamed about for years… a REAL Bell & Bone billboard.
I cried. Then laughed. Then cried again.
This launch meant the world to us, and your response has been overwhelming.
We Met Thousands of You!
This was our biggest year of events ever.
From Blitz Bar, to Million Paws Walk, to Lattes & Leads, and our very first Christmas Party, we loved meeting you and your fur babies in person.
Acai bowls. Matcha. Santa pics.
And yes… a LOT of free Bell & Bone goodie bags.
In fact, we gave away over $112,000 worth of goodies in 2025. Because you give us so much. Giving back is the best part.
We also travelled to Sydney and Melbourne for the Dog & Cat Lovers Festivals, where we met so many of you for the first time.
Can you guess the best-selling treats from the shows?
👉 Top Dog Best Sellers
👉 Top Cat Best Sellers
Giving Back to You… Our VIPs 💜
This year we doubled down on supporting our community, especially our loyal VIP subscribers.
Our VIPs received:
🎁 Free Dental Toppers
🎁 Free Lick Mats
🎁 Free Slow Feeders
🎁 Free Dog Plush Toys + Cat Plush Toys
🎁 Surprise samples & early access to exclusive sales!
If you want to secure your freebies for 2026, our VIP loyalty program is the way. You can join anytime or email us to learn more.
👉 Become a VIP
(Here are the details, if you need any more help just email us at info@bellandbone.com.au)
Thank You for the Best Year Yet
From the bottom of my heart. Thank you for choosing our healthy, natural and effective dental care.
Thank you for supporting a small, female-owned Australian business and for trusting me and our team with your pet’s health.
We’re already working on big things for 2026… and I can’t WAIT for you to see what we have planned!
Give your pet an extra cuddle from me 💜
With love,
Arianne & the B&B team
